The Central Intercollegiate Athletic Association (CIAA) is a premier collegiate athletic conference composed primarily of Historically Black Colleges and Universities (HBCUs). As the first NCAA Division II conference to have its tournament televised during ESPN’s Championship Week, the CIAA Tournament has grown into one of the largest college basketball events in the nation, drawing more than 100,000 fans annually.

I led the visual design for the tournament, overseeing the creative direction and execution across print, digital, and social media campaigns. My work supported not only the games themselves, but also the week-long slate of high-profile social and cultural events that define the CIAA experience.