NC State
Jenkins MBA Program
While at French | West | Vaughan, I partnered with the Jenkins MBA Program at North Carolina State University to elevate brand awareness and drive application growth. My work focused on translating complex academic value propositions into clear, compelling visual stories through infographics, paid social ads, and digital marketing assets.
Through a strategic, data-informed creative approach, we strengthened the program’s visual identity and improved audience engagement across key recruitment channels. As a direct result of these efforts, the Jenkins MBA program experienced an average 71% increase in applications over a two-year period, demonstrating the power of thoughtful design aligned with measurable business and enrollment goals.
Poole College Website
We led the overall strategy, design, and web development for the Poole College of Management at North Carolina State University. The project focused on creating a digital experience that aligned seamlessly with NC State’s broader brand system while clearly expressing Poole College’s distinct academic strengths, culture, and value proposition.
Designed with a student-first mindset, the site prioritized clarity, usability, and accessibility, making it easy for current and prospective students to find essential information, academic resources, and opportunities for involvement. Through thoughtful information architecture, intuitive navigation, and a cohesive visual language, the website serves as a central hub that supports student engagement, reinforces institutional credibility, and reflects the forward-thinking spirit of the Poole College community.