The Victory Ride to Cure Cancer is a one-day charity cycling event produced by The V Foundation for Cancer Research, set against the scenic rolling hills of the Raleigh-Durham-Chapel Hill area. The event brings together cyclists, supporters, and survivors for a shared mission: raising critical funds and awareness to fuel life-saving cancer research.

As Senior Art Director at FWV, I led the creative direction and design for the event’s visual identity. This included establishing the overall look and feel, designing the logo, and shaping the digital experience through website design. I also oversaw the creation of a wide range of promotional collateral, from print materials and on-site signage to apparel and branded merchandise. The result was a cohesive, mission-driven brand system that elevated the event experience, strengthened donor engagement, and reinforced the V Foundation’s commitment to Victory Over Cancer®.