Avmacol is a clinically backed supplement designed to support immune health by promoting the body’s natural production of sulforaphane. The brand underwent a comprehensive relaunch aimed at increasing awareness, building trust, and engaging both general consumers and niche caregiver communities.

The relaunch included an integrated marketing approach spanning traditional advertising, digital and paid social campaigns, ongoing social media content development and management, influencer partnerships, and public relations. A key component of the strategy was the creation of a private Facebook community for parents and caregivers of children with autism, providing a space for education, support, and authentic brand connection.

I supported the creative leadership of the campaign by assisting in the art direction for both video and still photography, helping ensure visual consistency across platforms and touchpoints. My contributions helped translate complex scientific benefits into approachable, human-centered visuals that aligned with the brand’s wellness-focused positioning and strengthened audience engagement throughout the relaunch.