As Senior Art Director at French | West | Vaughan, I partnered with Grubb Ventures, a boutique real estate development and management firm, to lead the naming and brand development of a luxury mid-rise apartment community in the heart of Raleigh, North Carolina.

From early discovery through final execution, I helped shape the identity of The Carolinian on Glenwood, crafting a refined, market-ready brand that reflected both the sophistication of the property and the energy of its surrounding neighborhood. The resulting name and visual identity positioned the community as a distinctive residential destination within Raleigh’s growing urban landscape, supporting leasing efforts and long-term brand equity.