I Am Called, written by Ryan Brooks, lead pastor of Vertical Church, is a compelling exploration of the book of Jonah that invites readers to consider how God’s call on their lives can impact the world around them. Using Jonah’s story as a foundation, the book blends biblical insight with practical guidance, encouraging believers to live with purpose and embrace a truly missional life.

Ryan and I collaborated closely to develop the visual identity for I Am Called, crafting an aesthetic that reflected both the depth of the message and the clarity of its call. The design system extended beyond the book cover to include social media graphics and a sermon series template, creating a cohesive and recognizable visual language across platforms. The I Am Called brandmark was intentionally designed for longevity and scalability, with plans for continued use across future merchandise and apparel, ensuring the message lives on well beyond the page.