The Central Intercollegiate Athletic Association (CIAA) is a collegiate athletic conference mainly consisting of historically black colleges and universities (HBCUs). The CIAA is the first NCAA Division II conference to have its tournament televised as part of Championship Week on ESPN. Over 100,000 fans and spectators are in attendance annually, and it has become one of the largest college basketball events in the nation. During the week of the tournament, there are many high-profile social and celebratory events associated with the event. I led the visual design for the tournament and provided continued creative services for its print, digital, and social media campaigns.